An event promoted by the Academy of Fine Arts in Lecce and the University of Salento, Commed I A handled press and media relations, social media management, advertising and the media plan, supporting the event from the promotional phase through to reporting on the day’s proceedings and follow-up with the media
Giving the event a voice, amplifying its narrative
The aim was to give Cartapesta Prime the prominence it deserved, transforming the event into an opportunity to tell a story and explore the interplay between tradition, art and innovation. Commed I A crafted and amplified this narrative, bringing the event to the media and digital channels, showcasing the key figures and content, and helping to make it a day that generated attention, participation and visibility.