La Notte della Taranta is Italy’s largest festival and one of Europe’s most important events dedicated to popular culture. Created to celebrate and promote the musical traditions of Salento, the festival culminates each year in the “Concertone di Melpignano”, broadcast on Rai 1 and streamed worldwide across digital channels. The event attracts large audiences, international artists and extensive media attention.
Our contribution: Digital Ecosystem & Media Relations
From the design of the official website and digital services for audiences to press office activities, media relations, press tours and press conferences, our work supports the festival’s storytelling on both a national and international scale, promoting the event, the region and its cultural identity as part of one integrated narrative.
