The project adopts a customer-oriented approach.
The CRM and project management software is designed as a Customer Experience Management (CEM) system, enabling the analysis, mapping and monitoring of the customer experience across every touchpoint. The platform supports a multichannel and cross-channel approach, including social media, to strengthen customer loyalty as well as the company’s brand image and communication.
The solution also helps optimise internal organisational processes, aligning teams more effectively around service sales and customer development.
A dedicated feedback service is included to monitor customer satisfaction and evaluate the quality of the services provided.
Project Value: €30,000.00
Funding awarded: €15,000.00
The project was implemented and funded under the public call “Voucher for the Purchase of Services for Technological, Strategic, Organisational and Commercial Innovation for SMEs and the Adoption of Digital Technologies (ICT)”, within the Basilicata Region ERDF Operational Programme 2014–2020.
The project falls under the services listed in Annex C – A.3 Qualified Services Supporting Commercial and Marketing Innovation – A3.1 Support for the Introduction of Innovations in Customer Relationship Management, Protocol No. 212807 – Application No. IST18020052.
The implemented system is available at: https://commediacrm.azurewebsites.net
