SGM S.p.A. is Lecce’s local public transport company, wholly owned by the Municipality of Lecce. Since 2000, it has managed essential urban mobility services, including public transport, paid parking, park-and-ride facilities and the city bus terminal, playing a central role in the daily life of the city.
Our contribution: Strategy, Media Relations & Social Impact
We work alongside SGM to strengthen its institutional identity and promote a more visible, accessible and engaging approach to urban mobility. Through an integrated communication model spanning press office activities, media relations and social media management, we develop advertising and awareness campaigns designed to connect the company with citizens and the local community.
Among the most significant projects is “Mai fuori posto”, a campaign developed with the Municipality of Lecce for the International Day for the Elimination of Violence against Women, transforming public transport into a space for information, participation and civic engagement.
