Having a good web reputation is one of the most important things. The internet and social networks, in particular, generate visibility, opinions, tendencies and influence decisions and tastes. An efficient social media marketing activity allows to optimise the presence of a brand on line and to gain new business opportunity in the digital environment.
Social network management: which goals?
COMMED I A supports the management of company social pages, according to the following goals:
- strenghtening the brand digital identity, through storytelling that enhances both brand essence and values;
- increasing the visibility of supplied activities and services, through focused campaigns;
- establishing important relations with customers, building their loyalty and orientating them to advocacy.
Strategy development to omptimise the company social media management
Before we decide any social media marketing activity, first of all it is necessary a preliminary analysis of the customer, their needs, the possible critical issues and opportunities, and also define their target. These allows to define, in a clear and quantifiable way, the goals we want to reach, in the medium- and long-term. It is obvious that opening a certain social account and randomely publishing photos and/or texts does not correspond with the social media marketing activities. Not even it is the same to reach real goals in terms of brand awareness and business results.
After the analysis of the customer and their characteristics, COMMED I A defines a strategy, chooses the most appropriate channels and also creates, develops, updates and optimises their contents.
Both content creation and optimisation are important activities that cannot be left to chance. Creating valuable contents means describing guidelines in order to have an efficient communication able to explain the real brand essence, meet both questions and needs of that particular target, and reach the set goals (Content marketing). COMMED I A guarantees this service counting on an expert team including content producers, copywriters, storytellers, graphics, photographers and video makers.
For a communication strategy, including different social media channles to be efficient, it will be necessary to plan this content management (Content Strategy). The editorial plan consists exactly in choosing texts and visual content to publish depending on the social media, establishing regularity and tone of voice through wich you want to be present over the net.
COMMED I A includes Social Advertising professionals as well, who plan campaigns in line with brand aims, able to reach focused targets and quantifiable business goals.
All of this expands the communication channels, allows an easier Customer Experience and Customer Satisfaction and increases the traffic on the website right through the interaction with social media profiles.